About Ford & Ford

The Truth is that we can (and do) sell just about anything at auction. Here are the advantages of an auction over other sale methods:

• True Value – Auctions provide a means to obtain a true value for your property. Selling at auction establishes true fair market value.
• Liquidity – The auction method provides a means to sell any item or property in quick fashion.
• Convenience – Together, we will determine a timeline for the auction of your property. Remember, we are a full service company which includes all aspects of the auction including advertising, marketing, presentation, and auction – day operations.
• Speed – Personal and real property are settled fast and completely.
• Fairness – When properties need to be split between two or more parties, there is no fairer method to distribute the value.
• Hassle Free – Garage sales, flea markets and the like consume your time. Our auction services take very little of your time.
• Competition – Buyers compete for your items resulting in the highest possible price.
• Reduced Holding Costs – Whether you realize it or not, it costs you money to hold on to your property or belongings. You may be paying property taxes on property, fees for a storage unit, or maintenance fees for upkeep. Selling your items or estate at auction eliminates these costs to you.
• Cash Flow – The sale of your items and / or property will give you funds that were not available to you before the auction.

Greg started his auction life at the age of 11, right at the side of his Grandfather, who was an auctioneer from 1924 until 1980. His passion for auctions continued as he grew whether it would be selling/auctioneering, setting up, ringing the sale, prepping, writing or clerking the sales. Greg has participated in every aspect of the auction business and over the years has helped create the procedures in place which our company uses today.

Early on, Greg saw a need to change the way sales were set up and sold. Too many auctions were lasting late into the night and the buying crowds dwindled. After joining his father’s business in 1980, Greg came up with the idea of “multiple day auctions” where more than one auction would be held for the selling family. “We have conducted as many as 13 sales for the Frieda Mae Higgins estate, 9 sales for the Doug Brannin Estate, 8 sales for the Estelle Pauls Estate, 7 sales at the Ryon Street home,” just to name a few sales. We have also sold as few as four items at an auction also. Every sale in different and unique. ” That is what makes this business exciting!”

Our firm has conducted specialty auction from firearms, Indian artifacts, beadwork & jewelry, coins, post cards, toys, model toy trains, dolls, marbles, pottery, art glass, mission oak furniture, vintage costume jewelry, fine gold & sterling jewelry, vintage comic books, paper memorabilia & Husker memorabilia. It’s worth noting we have conducted sales for antique, vintage & muscle cars along with the vast array of car parts that come with such sales. “A company has to be experienced and competent to be able to conduct these sales” Greg says.

After graduating college from Nebraska Wesleyan University in 1988, Greg became a full time auctioneer and partner in Ford & Ford Auctioneers, Inc., the company owned by his father Norm Ford. He received his Real Estate License Certification with the State of Nebraska in 1988 and graduated from The Nebraska Auctioneers School in 1988. Although Greg had already been auctioneering since 1981, this helped him hone his calling skills.

His interests range from antiques, mission oak furniture, art glass, toys, trains, marbles, dolls, jewelry, lapidary and just about most collectibles. Greg has conducted over 100 catalogued Doll auctions in Lincoln, Nebraska and held Doll auctions for the former “Mitchell Doll Museum” in South Dakota and also Sioux Falls and Tyndall, South Dakota. He has appraised doll collections for individuals looking for insurance values or for estate valuations. Greg is well versed in many forms of antiques, pottery, fine china, art glass and collectibles and can appraise from one item to an entire household, depending on the client’s needs.

Greg has spent considerable time learning about real estate, farm equipment and farm ground, antique tractors, antique engines and old cars. Greg has also spent a considerable amount of time learning about firearms, hunting and fishing related items along with coin collections. His interest in classic/muscle cars started with his high school graduation gift of a 1965 Ford Mustang when he started the “body off” restoration. He still owns that Mustang, but remembers fondly the day he saw his car at auction during the summer of 1978.

Greg has traveled to Arizona, South Dakota, Colorado, Kansas and Missouri to conduct auctions. His experience is a vital part of our company. Greg was the lead auctioneer in Prescott, Arizona, over a four year period, selling over $1,000,000 worth of antiques, collectibles & firearms in that venue alone.

Greg was a bi-weekly guest appraiser on the KFOR “Problems and Solutions” radio show, hosted by Cathy Blythe. This show alone was broadcast in 5 states–Nebraska, Iowa, Minnesota, North Dakota & South Dakota. He has also participated in local antique roadshow appraisals and has conducted countless benefit auctions for The Capital Humane Society, Ducks Unlimited, Pheasants Forever, Quails Forever, Boy Scouts and The Joshua Collingsworth Fund, just to name a few.